Food cravings mean having a desire (or urge) that ultimately pushes us to indulge in a kind of food or drink. This compulsion is not ordinary as it stems from parts of our brain that control/coordinate primitive actions vital for survival. Fulfilling these desires makes you feel happy and rewarded, albeit temporarily. The yearning for edibles high in sugar, starch, salts, and fats will leave long-term negative consequences to our physical and mental health.